Advertise with ICF Builder Magazine


“If you manufacture or market a product for the insulating concrete forms industry, you simply will not find a more efficient, effective way to reach your audience.”

    • Circulation – 20,000
    • Print Copies – 15,000
    • Digital Copies – 5,000
    • Readership – 50,000+

Media Kit 

Editorial Calendar & Advertising Deadlines

ICF Builder’s magazine and website,, are the most comprehensive and reliable sources of information for the ICF industry. For 18 years now, since 2005, the team has educated tens of thousands of readers and website visitors. This year’s editorial calendar is filled with useful and timely information including the latest industry news, building techniques, case studies, and product advancements. We always have industry experts contributing their knowledge as guest authors or through interviews. 

Departments and Topics:

How To column: Our industry expert discusses a different topic in each issue, looking at ICFs and their related products from a basic view for beginners to advanced info for the seasoned professional. 

Project Profiles: Features on the most innovative, challenging, beautiful, and industry-advancing ICF projects from around the world, built with materials from a variety of ICF block manufacturers. 

Trade Show Corner: A preview of upcoming trade shows from an ICF perspective, as well as reports on relevant expos. 

In the News: Relevant construction- and industry-related news in an easy-to-read format.

On the Market: New product innovations and advancements to make your job easier and more efficient. 

Annual Product Directory: A keep-on-your-desk guide to ICF
related products and services. 

Distribution & Readership Demographics

The most comprehensive and

reliable source of information for the ICF industry since 2005.

  • Architects & Engineers 27% 27%
  • ICF Contractors & Distributors 34% 34%
  • Non-ICF Residential & Commercial Contractors 31% 31%
  • Other 8% 8%

ICF BUILDER is the most cost-effective way to reach people who are part of or interested in the ICF industry, whether that be contractors, manufacturers, distributors, specifiers, architects, or homebuyers. Our website receives thousands of hits — 284,000 unique visitors per year in fact, which translates to nearly 800 unique visitors each and every day — from people looking for information on products, how to’s, technical information, and discussions on techniques. Since 2005, we have fine-tuned our subscription base and distribution plan to ensure you receive the maximum return on your marketing dollar.

Our strong circulation is distributed to over 20,000 individuals and businesses, including virtually every ICF distributor and professional installer in North America. About 75% of our circulation is the print edition while the other 25% is digital distribution. In light of the global pandemic, we will be increasing the digital visibility of ICF Builder at virtual events and trade shows, in a way that makes sense for each individual event.

About one-third of our readership has taken the time to seriously investigate ICF construction, and have enrolled in an ICF training course within the past few years. That’s 7,000 individuals learning the benefits of ICFs, and are a prime target market for advertisers.

Another 7,000 readers are custom homebuilders, concrete contractors, and commercial builders considered most likely to become interested in ICF building. Thousands of extra copies are distributed at ICF training seminars in addition to regional and national trade shows throughout the year.

Most of our readership is concentrated in the U.S., and represents areas across the country where ICF is established as a common method of building as well as areas where interest in ICF construction is growing most rapidly.

Between our print platform, digital edition, and highly-ranked websites, you will receive a better return on your marketing dollar by advertising with ICF Builder magazine than any other magazine or method on the market.

Advertiser Opportunities

ICF Builder is the leading media outlet for insulated concrete construction. As an integrated media company, we offer a wide range of tools to help building material suppliers connect with the ICF industry and the wider green building community. We’re confident you will not find a more perfect way to reach your target audience. 

Magazine– ICF Builder magazine is the industry’s flagship publication. We offer a full range of display advertising options at an extremely affordable price. We can handle specialty mailing and magazine inserts as well. Print advertisers are included in the digital edition at no additional cost. New technology with the digital magazine allows advertisers to include hyperlinks, interactive ads, and other innovative content.

Web Advertising– Like most media companies, we offer banner ads and sidebar advertising on the magazine website in a range of sizes and budget options. Select advertisers can also promote sponsored content on the site, including embedded video. 

In addition to the magazine website,, advertisers can also appear on the leading searchable ICF directory,

Social Media– Our staff can coordinate social media campaigns on a variety of platforms.

Email– We offer targeted email marketing, either exclusively for the client, or in conjunction with the many announcements we send to our readers, including subscription emails, ICF Builder Award notifications, and digital edition of the magazine.

ICF Builder Award Sponsorships- The ICF Builder Award presentation has historically been the largest and most popular event in the ICF industry. Held annually, several hundred of the most influential people gathered during World of Concrete for a night of celebration. Due to the pandemic, we will be maintaining the awards ceremony in a way that makes sense, including virtual platforms. Limited sponsorship opportunities are available and will vary based on the platform. Benefits may include signage, literature distribution, online presence, magazine presence, and advertising in the printed or digital program. 

With fake news leaving most Americans confused about even the basic facts, magazine media keeps it real. Whether in print, online, on mobile or video, people trust it to be expertly researched,written and fact-checked. No wonder magazine readers are more engaged and more likely to recommend advertised products. Being real matters. That’s a fact!


Print & Website Advertising Rates & Sizes

Web Stats

Over 22 Million Hits Per Year

Over 284,000 Unique Visitors Per Year

Visits from over 180 Countries/Territories

Contact us for additional advertising opportunities.