Distribution

ICF Builder has become the voice of the ICF industry. Over the past five years, readers have come to rely on its reliable, accurate coverage of industry news and events.
As good as the editorial content is, we recognize that these readers are just as interested in the display advertising. They count on advertisers to inform them of the latest products and innovations.

That’s why we say with confidence: If you want to reach the ICF industry, advertise in ICF BUILDER. You will not find a more cost-effective way to reach your audience.
More than 23,000 copies of each issue are mailed to home builders, commercial contractors, foundation installers and architects who either use ICFs, or are considering making the switch. Each magazine we mail is read on average by 3-5 people, helping your message reach more than 80,000 interested readers.
Geographically, we reach all 50 states and Canada, but most of our readership is concentrated in those areas where ICF construction is growing most rapidly.

We recognize that budgets are a little tighter this year, so we’ve found ways to make your marketing dollars even more effective. We recently signed an agreement with the Insulating Concrete Forms Association to ensure every member of the ICFA receives a subscription. Our readers also include nearly every ICF distributor in North America.
In addition to our qualified circulation, thousands of copies are distributed at trade shows and ICF training seminars. These magazines go to individuals who have paid to learn about ICFs. A partial list of distribution points includes: World of Concrete, In­ternational Builders Show, PCBC, National GreenBuild Expo, ICFA Expo, and others. Last year we distributed more than 18,000 complimentary copies at these shows.
You’ve told us that sales leads are pouring in from “green” builders and commercial contractors, so we’ve retooled our circulation and editorial to help you get the attention of these two key groups.
We’ve also improved our website to maximize your exposure on the internet. Last year the website received almost a quarter of a million page views from more than 55,000 unique visitors from 140 countries. In addition to online display advertising, we offer online lead tracking, listing in a comprehensive ICF product directory, and a lead referral system that forwards inquiries directly to your email account.

Regardless of the size of your marketing program this year, give us a call, and we’ll put together a package that meets your specific needs.